7: Marketing & Promotions
Welcome to our F&B E-Learning Hub – your free resource for exploring essential F&B business concepts, industry practices, and potential risks.
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Please use our strategies as general guidelines, consult an F&B expert for personalized solutions, and apply the content wisely – every business is different. Enjoy the course and feel free to revisit the lessons anytime.
For more details on each video, please select the video title – it contains the link to more information.
What does Marketing & Promotions cover? – Campaigns, discounts, coupons, pricing psychology, customer acquisition, promotions, grand opening strategies.
Who Is This For? – Owners who want to run smart promotions, attract customers, and increase sales without destroying profit margins.
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21st May 2026
RM200 high-end restaurant losing customers. RM30 light dining spot packed daily. It’s not price – it’s perceived value.
19th May 2026
Ninety percent of owners cannot stop offering discounts once they start. Learn why discounting is a suicide cycle – and how to break free.
7th May 2026
Learn a 3-step system to run smart promotions that build loyalty, not discount addiction. No free gift — customers must pay with time or effort.
4th May 2026
Learn the 3 key battles you should fight instead of price — efficiency, repurchase, and customer’s mind.
1st May 2026
Learn why customers forget your restaurant and how to make them remember your unique specialty.
8th Apr 2026
Learn why discounting trains customers to wait for sales — while coupons and memberships train them to commit.
31st Mar 2026
Discover why delicious food does not guarantee good sales — and how to fix it.
30th Mar 2026
Learn why the way you open your restaurant determines how long you’ll struggle — and how big brands skip the incubation period entirely.
25th Mar 2026
Learn how to spot malicious customers and how to handle them without losing your reputation or your money.
7th Mar 2026
Learn the right way to use free food to create memory points, build customer bonding, and increase repurchase rates.
5th Mar 2026
Learn real-life scenarios and simple, heartfelt fixes that turn frustrated customers into loyal regulars.
4th Mar 2026
Discover why small change at the payment counter could be driving your regulars away — and how to fix it without losing sales.
27th Feb 2026
Learn how to spot the new scam targeting small restaurant owners — and how to shut it down immediately.
26th Feb 2026
Discover the #1 mistake new restaurant owners make during grand opening — and three practical ways to build a loyal customer base that actually stays.
9th Feb 2026
Learn two common mistakes restaurant owners make with coupon campaigns — and how to increase coupon usage from 11% to over 60%.
26th Jan 2026
Should Your Restaurant Run Holiday Promotions?
Learn a smart strategy based on your location — whether you’re in a tourist hotspot or a quiet business district.
22nd Jan 2026
The 30% Rule You Must Know About Delivery
Discover why letting delivery sales exceed 30% of your total revenue is a recipe for disaster — and the strategic move one global coffee chain used to save millions.
20th Jan 2026
Stop Losing Customers: The Restaurant Membership Secret
Learn the exact strategy to launch a successful stored-value membership program that builds customer trust and locks in repeat sales.
7th Dec 2025
Suicidal Promotional Campaigns (F&B operators beware!)
Learn the 3 “suicidal” signs of a bad promotional campaign that can wipe out your profits and attract the wrong customers.
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