2: Menu & Product Strategy
Welcome to our F&B E-Learning Hub – your free resource for exploring essential F&B business concepts, industry practices, and potential risks.
We regularly update our video content and share new materials on social media, so follow us to never miss a lesson. Have suggestions or topics you’d like us to cover? Message us on social media or email info@arefb.com.
Please use our strategies as general guidelines, consult an F&B expert for personalized solutions, and apply the content wisely – every business is different. Enjoy the course and feel free to revisit the lessons anytime.
For more details on each video, please select the video title – it contains the link to more information.
What does Menu & Product Strategy cover? – Menu engineering, pricing psychology, signature dishes, food types (fast meal / social dining/snack), menu simplification, product testing
Who Is This For? – Owners looking to design a profitable menu that attracts customers and reduces kitchen waste
📱 Follow us for updates:
4th July 2026
F&B e-learning: A hardworking breakfast restaurant closed in 3 months. Learn the 4 critical questions on product-market fit & customer needs.
21st June 2026
Is your menu working for you or against you? Learn the 3 types of dishes that could be killing your profit — The Unpredictable, The Pretty Loser, and The Identity Thief.
14th June 2026
Why do Starbucks and McDonald’s profit from discounts while small cafés lose? Learn 4 pricing strategies – marginal cost, anchorage effect, value meals, and off-peak pricing.
13th June 2026
80% of new F&B products fail. Learn the food tasting secret used by Doughnut Time and Starbucks — a simple 4-step process to test new products before launch.
6th June 2026
Learn 3 product pricing methods plus 3 menu engineering strategies that turn your menu into a cash-generating machine.
5th May 2026
Learn the difference between fast meal, social dining, and snack — and which one fits your restaurant concept.
16th Apr 2026
Discover the 3 critical menu mistakes — mismatched categories, too many SKUs, and ignoring new product launches.
28th Jan 2026
The 3 Types of Food Business: Which One Are You In?
Understand what customers are actually paying for in fast meals, snacks, and social dining.
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